The 90s were the heyday of the supermodel. Cindy Crawford, Naomi Campbell, Linda Evangelista, Christy Turlington and later Kate Moss (to name but a few) reigned the catwalk supreme. They were powerful women in the world of fashion and entertainment, who famously would not get out of bed for less than $10,000 a day. Over the past few years, these supermodels have been making a comeback; Naomi, Claudia Schiffer and Eva Herzigova are the faces of Dolce and Gabbana’s new fragrances, and Christy Turlington was recently seen posing for YSL.
Maybe the reason that the models are making a comeback is because there have been many pretenders to their thrones, but most of these models have been flashes in the pan and have never edged to the super level. The closest that the noughties have come to a supermodel is Gisele Bundchen, who earns $15 million a year. There are many more who earn a lot of money, but we may only know their faces and not their names.
I’m sure you are unbelievably sick of the size zero debacle, it does seem to be everywhere these days, but one of the reasons why it is believed that there aren’t any new supermodels is the army of skinny waifs on the catwalks today who women may not personally relate to. Back in the day, supermodels were athletic, beautiful and they were real women. They had character (no one can deny that Naomi Campbell has ‘character’) and they were not just clothes horses for designers, they were famous for themselves.
Of course there are models that might still become super; Agyness Deyn has made a definite name for herself with her platinum hair and northern charm, and Lily Cole has become a household name over the past few months. Models such as Natalia Vodianova and Daria Werbowy are staples in our magazines, but I couldn’t tell you one fact about them. I could tell you who Cindy Crawford is married to and what her children are called (she is married to Rande Gerber, and her children are called Presley and Kaia, and I am aware that knowing that does not make me very cool).
Of course it could all be retrospective, and they may only seem Super due to our hindsight, maybe we are harking back to the good all days when they were all in that George Michael video with rose tinted Oliver Peoples glasses. But maybe if there was a bit more of character injected into the new models and a bit more food in them; they may become super yet.